TRACY FULLERTON

REALTOR®  |  Coldwell Banker Realty

I'm here to help to take you from just listed to sold with my design and staging expertise.

helping you get your home sold

Seamless Selling Strategies

Armed with in-depth market knowledge and a talent for tactics, I negotiate deals that leave you feeling confident and happy every step of the way

EXPERT NEGOTIATION

I'm always two steps ahead, crafting and launching targeted, effective marketing that gets your home noticed and sold.

PROACTIVE MARKETING

During our first meeting, I'll collect information about your home and develop a marketing plan that attracts the right buyers.

PERSONALIZED STRATEGY

Looking to make a strong first impression with your home sale? I combine market expertise with a trained eye for design and staging to help your home stand out from the moment it hits the market. From pricing strategy to presentation, I’ll guide you through every step to ensure your listing attracts serious, competitive offers and sells with confidence.

Maximizing Your Home's Value

Let me help you get top dollar for your home

hOME Seller

Timeline

First, I'll visit your home for a detailed evaluation, offering improvement tips and a Comparative Market Analysis. Together, we'll decide on the ideal listing price, discuss staging options, and strategically choose the best time to enter the market.

The Listing Consultation

Step 01

STEP 01

STEP 02

After careful preparation and staging, we enlist a leading local real estate photographer to beautifully capture your home. High-quality photos are vital in today's digital market, serving as the all-important first impression for potential buyers on the MLS. 

Professional Photography

Step 2

STEP 03

Step 3

Now that your home is on the MLS, it's time to ensure it gets the spotlight it deserves. Our strategic marketing plan includes social media ads, open houses, proactive buyer outreach, and a tailored marketing strategy. Your property won't sit idly; it will stand out and attract the attention it deserves.

Let's Maximize Exposure

STEP 04

Showing your home is more than just opening the door. It’s about creating the right experience. When you trust an experienced agent like me to handle showings, you get someone who knows how to highlight your home’s best features and help buyers picture themselves living there. I know what details matter and how to make a lasting impression.

Time For Home Showings

Step 4

STEP 05

As soon as we receive an offer, I'll guide you through every detail, ensuring you understand each aspect of the contract. You can then accept, reject, or counter based on your preferences and market dynamics, empowering you to make informed decisions about your home.






Offers & Negotiations

Step 5

STEP 06

Step 6

Once under contract, the buyer will conduct inspections, and we'll negotiate any repair requests. Be aware, contingencies in the contract may allow the buyer to withdraw if significant issues arise, but I'll guide you smoothly through this phase for informed decision-making.

Inspections & Repairs

STEP 07

Step 7

During the process, the mortgage lender will order a home appraisal, and I'll be there to educate you on your seller's rights and navigate any appraisal challenges. Your peace of mind is my priority, ensuring you're well-informed at every step.

Navigating The Appraisal Process

STEP 08

Step 8

We're almost there! Before closing, you'll fulfill any remaining obligations, like home repairs and removing your belongings. We'll review closing costs together. Once the paperwork is signed, it's time to celebrate  – your home sale is a success! 

Congrats, You're Home Is Sold!

Partnering with me means gaining a trusted ally. I'll use innovative tools and personalized strategies to navigate the market, ensuring your selling experience is smooth and successful.

I am committed to securing the best deal for you in the sale of your home with transparency and dedication at every step.

Unlock the potential of your property with my strategic approach. I leverage advanced market analysis, targeted advertising, and professional staging to showcase your home's best features. 

Tailored Selling Strategies for Maximum Impact In a competitive market

Crafting a Buzz That Sells

My strategic Marketing Plan

Click through to view my next level plan to get your home sold. 

I conduct comprehensive market research to price your home competitively, ensuring it attracts the right buyers and garners the best possible offers in current market conditions.

Market Analysis & Pricing Strategy

01

We'll work together to transform your space with professional staging and high-quality photography, highlighting your home's unique features and appeal to create a compelling and memorable listing.

Professional Home Staging & Photography

02

I implement a dynamic, multi-platform advertising strategy, utilizing social media, online listings, and traditional media to ensure maximum exposure and attract a diverse pool of potential buyers.

Targeted Digital Marketing Campaigns

03

I organize and host open houses and private showings, showcasing your property to interested buyers in a welcoming and professionally managed environment, ensuring every visit counts.

Open Houses & Private Showings

04

My approach to the closing process is seamless, comprehensive, and supportive, managing every detail from initial offer to final paperwork to ensure a smooth, stress-free transition for you.

Negotiation & Closing Assistance

05

Choosing me means gaining an edge in Pittsburgh's market. My approach combines deep local knowledge, innovative marketing strategies, and a personal dedication to your success that sets me apart.

Discover the difference of working with me: Local insight, personal touch, and results that exceed expectations.

Selling your home in Pittsburgh is more than just a transaction, it's a personal journey. As your neighbor and local expert, I'm here to guide you with heartfelt advice and deep understanding of our unique market.

I'd love to share my knowledge & resources with you

let me get to work for you

Home Buyer + Seller

Daniel B.

Her experience in staging a home is priceless and her attention to detail is ever better. She absolutely is not afraid to tell her client this house isn’t right because she looking at it from outside the box and when you can be blind she is not!! Tracy is a natural talent and that is a rarity. I would absolutely recommend her and it’s a mistake not to go with her. Her professionalism, her tenacity, her attention to detail, but her love for her clients first and job second speaks volumes.

Home Seller

Cheri P.

Tracy was a great realtor for me. She clearly went above and beyond what is expected of a Selling Agent by staging my house and doing everything in her ability to get prospective buyers in to see my house. She was very informative during the entire process and I never wondered what was my next step. Any questions were answered promptly and accurately! I would recommend her for any real estate buying/selling!!!

Home Buyer

Julie H.

Tracy was an excellent agent to work with! She made the experience of buying my first house easy, as well as fun. Tracy accommodated my busy schedule, reccomended helpful resources and advocated for my needs throughout the process. She genuinely wants to help you find the right home and will work hard to get you there.

Get an instant estimate of your home's value. 

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home value estimator

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home seller resources

A prepared seller is a successful seller, and this guide will help you be just that!

Grab The 10 things you must Do when selling your home

your guide to selling

DOWNLOAD

Staged homes get the most attention from buyers, and spend less time on the market! This guide recommends all of my budget-friendly home accessories to make your home look its best!

Your Shopping Guide to Staging your home

your guide to staging

DOWNLOAD

READY TO SCHEDULE A LISTING APPOINTMENT?

I'm looking forward to helping you

let's get started today